August 4 2020
Airlines arguably generate more customer data than any other industry, and within this information lies enormous quantities of valuable intelligence that impacts operations, efficiency, and service. However, most still rely on the traditional in-flight retail model that was launched during the tourism boom of the 1980s. This means that the industry has been restricted in what they can do to capture and therefore, use their data in any meaningful way. Unfortunately, when planes land, what’s happened on that aircraft, stays on that aircraft, and is limited to the minds of its crew. Think of it as a ‘Vegas style’ of data capture.
However, times are changing.Read More »